81st Annual Sturgis Motorcycle Rally, Black Hills
August 6 - August 15
The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, SD, usually during the first full week of August.
It began in 1938 and was originally held for stunts and races, but has evolved into a meet-up for motorcycle enthusiasts from around the world. It is one of the largest and longest-running motorcycle rallies in the world.
The town of Sturgis and the surrounding area bustles with campers, bikers, on-lookers and everything in between. The rally draws vendors and food trucks from around the country to downtown Sturgis. Walking Main and Lazelle streets in Sturgis is nothing short of an adventure. Here, you can catch some of the biggest characters and craziest custom bikes.
A motorcycle ride through the Black Hills and Badlands offers thrilling experiences and fantastic scenery. From north to south and east to west, the entire region is dotted with epic rides. It’s no wonder hundreds of riders make the annual pilgrimage to Sturgis for the motorcycle rally each year.